From the idea, to the stage
Bringing the event to life with an impactful modern twist for digital and print application. Our art direction was about creating a filmset of moments – through body language, expressions and quotations.
It was important that the visuals spoke for themselves, and that the tone of voice retained humour.
The event comes to life with the vibrant red and contrasting black, whilst bold typographic elements are used across application for impact.
We broke the traditional look and feel of old westerns’ and gave Stodge its own niche; creating numerous textures, patterns and illustrations to support the creative.