Burrells | Keeping


A family business, founded in Richmond in the 1970s, Burrells has evolved over the years to become a sought after premium provider of watches and jewellery with their flagship store in the old city of Winchester.

The Aim

Keeping was engaged to provide Burrells with a more adaptive brand that could live across multiple mediums including both physical and digital presences.


Working closely with Burrells we established a strong understanding of the brand’s history, which informed our approach to early stage concepts – incorporating the brand’s core offering and home town.

The Solution

The process of evolving Burrells brand explored different approaches to the representation of their core values and the traits which their customers best associate with them. The end approach brought together the Burrells family tree and the combining of different offerings/branches.