Avenue | Keeping


Avenue’s brand didn’t accurately portray the luxury lifestyle experience it offered its customers. We worked closely with them to rebrand and reposition their offering, and create a new finesse.

The Solution

Subtle inflections in the brands manifestation allowed us to shift them into a new plane, keeping the brand simple whilst resonating with an understated elegance.
The new colour palette, used correctly with guidance from the Brand Guidelines, provides Avenue with a uniformed adaptability.